Pay-Per-Click Marketing (SEM)

James started working with paid search engine marketing in 2003 when he started up InsureMe’s first Google AdWords account.  While the project was started with a $100 a day budget, the massive return on investment lead to a rapid expansion of InsureMe’s paid search budget.  Within months, James’s work with Google AdWords and Yahoo!’s Search Marketing platform (Overture) was contributing almost 20% of total lead volume to InsureMe with an annual budget over a million dollars.

While at InsureMe, James had the opportunity to build paid search accounts with hundreds to hundreds of thousands of keywords with:

  • Google AdWords (multiple accounts)
  • Yahoo! Search Marketing/Overture (multiple accounts including a Diamond level account)
  • MSN AdCenter (multiple accounts)
  • 7Search
  • Quigo
  • LookSmart
  • and others…

James also does pay-per-click marketing consulting and implementation with Dr. Neil Cannon, a Denver based therapist who attributes a third of all of his new clients to James’ search engine marketing expertise.

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Pay-Per-Click