PTE-China.org (2007)

Helped PTE China, an organization that helps promote HIV/AIDS education in China, with the basic on-page search engine optimization of their website.

Trips With a Mission - Ghana, Africa (2005)

Assisted in the completion of a children’s home outside of Accra, Ghana. Had the opportunity to visit with local villagers and visit an orphanage in Accra. Needless to say, this was a life changing experience.

Mission Ministries - Juarez, Mexico (2007)

Constructed a home (in two days!) for a family in the “kilometers”section of Juarez, Mexico. Took part in a community outreach program as well. It was truly amazing, and somewhat distressing, to see the conditions people live in just 20 miles from the United States border.

Habitat for Humanity - Aurora, Colorado (2006)

Spent a day framing the second story of a home for a needy family…in a blizzard.

Denver Rescue Mission - Denver, Colorado (2004 - 2007)

Regularly volunteer to serve food to the homeless at the Denver Rescue Mission in Denver, Colorado.

His first speaking engagement was at the 2006 Commission Junction University conference in Santa Barbara, California. Speaking in front of 250 people, James explained how blogging can help improve affiliate and advertiser relationships in his session Building Better Publisher Relationships Through Blogs.

In 2007, James had the opportunity to co-present at the HIGH TECC conference in Vail, Colorado. In the session Search Engine Marketing: How Insurance Agents Can Take Advantage, James explained to 150 insurance professionals how they could use search engines to build their businesses.

James is scheduled to speak in January 2008 at the Independent Insurance Agents of Texas’ Joe Vincent Management Seminar in Austin, Texas.

James first got involved in pay-per-performance marketing through his position as an Affiliate Manager at InsureMe in 2003. As an affiliate manager, James has had the ability to assist, teach and learn from affiliate marketers of all skill levels from all over the world.

He has managed affiliates through both the Commission Junction and LinkConnector affiliate networks as well as InsureMe’s in-house affiliate program.

James is best known in the affiliate marketing world as the author of the award winning InsureMe Affiliate Blog (learn more about James’ blogging here).

James SEO skills and tactics include:

•  On-page title tag, META tag and content optimization
• SEO friendly content creation
• Internal link sculpting
• External link building
• Indexing and duplicate content analysis and troubleshooting

Here are some examples of rankings achieved by two of James’ employers, InsureMe and Properazzi (now Enormo):

While at InsureMe, James had the opportunity to build paid search accounts with hundreds to hundreds of thousands of keywords with:

• Google AdWords (multiple accounts)
• Yahoo! Search Marketing/Overture (multiple accounts including a Diamond level account)
• MSN AdCenter (multiple accounts)
• 7Search
• Quigo
• LookSmart
• and others…

James also does pay-per-click marketing consulting and implementation with Dr. Neil Cannon, a Denver based therapist who attributes a third of all of his new clients to James’ search engine marketing expertise.

In 2005, James began a blogging initiative that quickly became a key part of InsureMe’s corporate culture. James created and became head writer of the InsureMe Affiliate Blog - a blog dedicated to helping online affiliates be more successful with their online marketing. Topics included tips and tools for search engine marketing; search engine related news and updates on the latest issues and trends in affiliate marketing.

The InsureMe Affiliate Blog received the Web Marketing Association Standard of Excellence Award in the categories of marketing and blogging in 2006 and 2007.  Affiliate marketing expert Durk Price also recognized the blog as one of the top 10 affiliate marketing blogs of 2007.

In addition to his writing duties, James created and lead InsureMe’s blogging team, which was responsible of writing and promoting as many as three corporate blogs at one time.

Personally, James also authors Marketing Punk - a blog that focuses on life, blogging, and the world of marketing.

The Viral

After a close encounter with a wild bird on his way to work, James uploaded the video below to YouTube. Within a day the video was the #1 video on Digg.com, and the #1 video of the day in the Animals and Pets category on YouTube. The video has now pushed past the 300,000 views mark and was featured on CNN’s News to Me television program. Here’s the video - Danger Bird’s Ride.

And here is Danger Bird on CNN.

The Instructional

Video is a perfect channel to use for training and instructional content. At InsureMe.com, James was tasked with creating videos that could help affiliate marketers understand the complexities of InsureMe’s affiliate program. Here’s an example that clarifies InsureMe’s affiliate payout structure.

The Absurd

Face it. Absurd, entertaining and downright silly videos work on the web. James has had the opportunity to flex his tendency for the absurd in some of his online videos. This one documents what happens when InsureMe’s CEO bets his hair that the company couldn’t meet its United Way donation goals.

Another slightly absurd video was created by James and his team to help announce a new feature to InsureMe’s insurance agents. (And if you’re wondering, that is James doing the ridiculous announcer’s voice).

See More

If you’d like to see more of the videos James has written, filmed, edited and occasionally starred in, check out InsureMe’s YouTube channel.