Digital Marketing Strategy, Operations & Execution
I’m a results-oriented, data-driven digital marketing leader with over a decade of hands-on experience launching start-ups, growing existing companies and leading marketing operations targeting consumers, SMBs and enterprise level organizations.
2003STARTED DIGITAL MARKETING
11YEARS OF EXPERIENCE
7INDUSTRIES SERVED
Work & Education
ROUNDPEGG
Director of Marketing
Dec 2013 – Dec 2014
Boulder, Colorado
Launching Marketing Operations for a Rising Startup
Employee engagement and culture management software provider that helps companies like Nike and Microsoft quantify and improve organizational culture and performance. Launched marketing operations for the company utilizing SEO, SEM, content marketing, retargeting, PR, email marketing and marketing automation to target enterprise level organizations. Increased inbound leads by 300%.
Employee engagement and culture management software provider that helps companies like Nike and Microsoft quantify and improve organizational culture and performance. Launched marketing operations for the company utilizing SEO, SEM, content marketing, retargeting, PR, email marketing and marketing automation to target enterprise level organizations. Increased inbound leads by 300%.
C1 PARTNERS
Consultant
Jun 2013 – Dec 2013
Denver, Colorado
Creating a Scaling Strategy for Growing Digital Agency
Consulted with the founders of this successful digital marketing agency to help organize, strategize, and create operational procedures to serve as a foundation for the agency’s future growth. Worked directly with clients to develop digital marketing strategies in the legal, dentistry, oil and gas, optical, pharmaceutical and home services industries.
Consulted with the founders of this successful digital marketing agency to help organize, strategize, and create operational procedures to serve as a foundation for the agency’s future growth. Worked directly with clients to develop digital marketing strategies in the legal, dentistry, oil and gas, optical, pharmaceutical and home services industries.
C&C CABBAGE FARMS
Director of Internet Marketing & Product
Designing, Developing and Marketing Digital Marketing Tools and Services
Startup incubator focused on generating, testing and developing businesses that rapidly move from ideation to profitability. Responsibilities included product development, digital marketing, marketing automation, analytics as well as R&D across all C&C Cabbage Farms properties. These properties include:
Startup incubator focused on generating, testing and developing businesses that rapidly move from ideation to profitability. Responsibilities included product development, digital marketing, marketing automation, analytics as well as R&D across all C&C Cabbage Farms properties. These properties include:
- Kutenda – leading provider of digital marketing services for IT support and managed service companies using effective, repeatable and low-cost marketing systems
- Local Income Lab – provides training, tools and community resources for business owners that provide online and offline marketing services for small businesses
- Smarter Webinar – platform that provides “like-live” automated webinars, marketing materials and reporting for internet marketers
ENORMO
SEO Manager
May 2008 – Feb 2009
Barcelona, Spain
International, Multi-Lingual Search Engine Optimization
The world’s largest property search engine that provided property search results from 58 countries in 15 languages. Managed international multi-location and multi-lingual search engine optimization efforts for the company. Increased targeted SEO traffic by over 190% in only six months.
The world’s largest property search engine that provided property search results from 58 countries in 15 languages. Managed international multi-location and multi-lingual search engine optimization efforts for the company. Increased targeted SEO traffic by over 190% in only six months.
INSUREME
Marketing Strategist
May 2003 – May 2008
Englewood, Colorado
Leading Digital Marketing Strategy in the Insurance Vertical
InsureMe was the second largest online insurance leads vendor in the US. Using digital marketing the company grew from a $2 million valuation in 2003 to an $85 million valuation when Bankrate.com purchased it in 2008. Started and lead the digital marketing department at InsureMe. Created millions of leads using tactics that included SEO, PPC, social media, content marketing and affiliate marketing.
InsureMe was the second largest online insurance leads vendor in the US. Using digital marketing the company grew from a $2 million valuation in 2003 to an $85 million valuation when Bankrate.com purchased it in 2008. Started and lead the digital marketing department at InsureMe. Created millions of leads using tactics that included SEO, PPC, social media, content marketing and affiliate marketing.
ROTH CAPITAL PARTNERS
Stockbroker
1999 – 2001
Newport Beach, California
Working the Front Lines of the .com Boom
Investment banking and brokerage firm specializing in IPO’s during the “.com” boom. Was the youngest licensed (Series 7 and Series 63) stockbroker in the firm’s history. Managed millions in assets while completing my degree as a full-time student at Cal State University, Fullerton.
Investment banking and brokerage firm specializing in IPO’s during the “.com” boom. Was the youngest licensed (Series 7 and Series 63) stockbroker in the firm’s history. Managed millions in assets while completing my degree as a full-time student at Cal State University, Fullerton.
CAL STATE FULLERTON
Student
Graduated 2001
Fullerton, California
Bachelors of Arts Degree – Business & Marketing
Graduated from Cal State University, Fullerton with cum laude honors. Studied in the school of business with an emphasis on marketing.
Graduated from Cal State University, Fullerton with cum laude honors. Studied in the school of business with an emphasis on marketing.
Testimonials